Maximizing Your Content: Turning One Article into 20 Social Media Posts

Creating content is a powerful way to build authority if you're working to establish a personal or business brand. Each of us has a unique set of skills and experiences that we've used to achieve success, and by sharing that knowledge, we can help others and gain recognition (or sales) in the process.

However, creating content is only half the battle.

The real challenge lies in getting that content in front of as many eyes as possible.

One of the most effective ways to achieve this is by repurposing a single piece of content—like an article—into multiple social media posts tailored to different platforms. This saves time and ensures a consistent message across all your channels.

Today, I’ll explain how to turn one article into 20 pieces of content for your social media channels.

Why should you care about this?

Imagine significantly increasing your reach, engagement, and brand visibility—all without constantly creating new content.

By repurposing a single article into multiple pieces of content, you can maintain a consistent message, save time, and maximize your content’s impact across all platforms.

The outcome? More eyes on your content, more significant audience interaction, and a more substantial online presence.

Unfortunately, many people struggle to make the most out of their content. They either feel overwhelmed by the process or don’t know where to start. As a result, they miss out on the opportunity to extend the life and reach of their valuable content.

So many people don’t fully leverage their content because they don’t realize how easy it can be to repurpose it.

These are the reasons I see people struggle with repurposing content:

1. Lack of a clear plan: It’s hard to break down and distribute content effectively without a strategy.

2. It’s overwhelming: Creating 20 pieces of content from one article can feel daunting.

3. Not understanding social: Each social media platform has its style and audience, and it’s challenging to tailor content to each one.

4. No time: Many believe they simply don’t have the time to repurpose content, thinking it’s easier to create new content.

5. Perfectionism: Some worry that repurposed content might feel repetitive or redundant to their audience.

But don’t worry—I will explain how you can overcome all these challenges and effectively turn one article into 20 unique social media posts.

Here’s how step-by-step:

Step 2 – Write a 1500-word article

Think about all the things that you know.  You have done much in your career, and other people would be interested in discovering your perspective.

Here are some questions to get you started:

• What common challenges do people in my industry or target audience face?

• What recent trends or developments in my field could I analyze or provide insights on?

• What mistakes do people frequently make in my area of expertise, and how can they be avoided?

• What personal experiences or case studies can I share that show a key lesson or strategy?

• What tools, resources, or methods can I use that would benefit others?

Step 2: Identify the Key Points in Your Article

Next, break down your article into its main points. This is important because these critical points will form the foundation of your repurposed content.

• What are this article's 3-5 most important takeaways?

  • Identify the central ideas with the most value and relevance for your audience.

• Which parts of the article provide unique insights or data?

  • Look for any opportunity for statistics, research findings, or expert opinions that could be highlighted separately.

• Are there any quotes or particularly compelling sentences?

  • These can be perfect for creating quote graphics or short posts.

For example, if your article is about improving employee engagement, you might identify critical points like the importance of recognition, creating a feedback culture, and encouraging work-life balance.

These key points can each become a standalone piece of content, whether a post, a graphic, or a video. Focusing on these central ideas ensures that each piece of content is relevant and valuable to your audience.

Step 3 - Craft a Series of Social Media Posts

One common mistake is trying to create identical content for every platform.

The truth is that each social media channel has its own style, audience, and best practices.

• How can I adapt each key point for different platforms?

  • Consider the audience and format of LinkedIn, Twitter/X, Instagram, and Facebook.

  
  

• What types of posts work best on each platform?

  • For instance, LinkedIn might favor long-form content or polls, while Instagram is better for visuals and short videos.

  
  

• How can I create engaging visuals or graphics?

  • Think about visually presenting your key points, especially for Instagram and Facebook.

  
  

• What kind of questions or prompts will encourage engagement?

  • Tailor your questions to the audience of each platform to drive interaction.

Consider your audience and the type of posts customized for each platform.

For LinkedIn, you might share a detailed summary with a call-to-action for professionals to discuss in the comments.

On Twitter/X, break your article into a thread of key takeaways or share powerful quotes.

Instagram is perfect for visual content, so consider turning quotes into graphics or creating a carousel post highlighting the article’s main points.

By tailoring your content to each platform, you increase the chances of engagement and make your message more impactful.

Step 4 - Schedule and Monitor Performance

You’re almost at the finish line!

Now it's time to create your posts and monitor their performance to see what resonates most with your audience.

• What tools will I use to schedule my posts?

  • I like to start with one platform and get really good at it first. Think about where you will get the most traction.

  
  

• When is my audience most active?

  • Use your analytics to determine the best times to post on each platform.  I recommend a monthly audit.

  
  

• Which posts are getting the most engagement?

  • Monitor likes, comments, shares, and clicks to see what’s working. Don't be fooled by vanity metrics; look for engagement.

  
  

The result is a more effective, efficient, and successful content marketing strategy that keeps your audience engaged and your brand at the top of your mind.

Now, go ahead and start repurposing that article—you’ve got 20 new posts waiting to be created!

#bebrilliant